Deus Ex Machina Shield Keyring

Leather - Durable and flexible made from the tanning of an animals raw hide

Zinc - A chemical element, a silver metal. Corrosion resistant. Combined with Copper makes Brass

Fun - Something that provides amusement or enterainment

Leather - Made from animal hides, is a flexible and durable material

Genuine - A product that is "real", from the manufactuer, not a fake.

Hardcloud is more than a skate shop. Run by enthusiasts with diverse interests in adventure sports such as skating, snowboarding and mountain biking as well as music and fashion, Hardcloud is a fusion of great products and passionate know how. A great range of surfing equipment is offered, with balance trainers from Indo Board and tail pads from Billabong. The snowboard shop includes boots from DC and Vans and jackets from Analog and Quiksilver, while the skate shop features skateboards from Penny and stunt scooters from Shaun White. The folks at Hardcloud deliver great customer service, with free UK delivery on purchases over £50 and superb multi buy offers. The website has a great section focusing on different fashion brands, from the urban street wear of Addict, skater style of Matix and surf wear of O'Neill to the preppy style of WeSC and the refined cool of Volcom.