DC Atmosphere Relaxed Fit Jeans

DC - Direct Current

Leather - Durable and flexible made from the tanning of an animals raw hide

Summer - The season between Spring and Autumn. Usually the hottest season of the year

Leather - Made from animal hides, is a flexible and durable material

Logo - A symbol that is usually associated with a brand or product.

Faux - Something that is not genuine and imitation on what is real. Something that is subtle yet comes across in an effective way. Something that shows that it is better that others via presenting something new. A bohemian kwirky slogan referring to eccentricity. A large animal with four legs that tends to be ridden. Relating to temperature control. A large motor vehicle regularly used on farms. Something that tends to be able to walk through usually accompanied by a gate A purchasers guarantee

Season - The separation of four parts of the year into Spring, Summer, Autumn, Winter.

Pocket - A bag shaped insert in clothing used to carry items

Hardcloud is more than a skate shop. Run by enthusiasts with diverse interests in adventure sports such as skating, snowboarding and mountain biking as well as music and fashion, Hardcloud is a fusion of great products and passionate know how. A great range of surfing equipment is offered, with balance trainers from Indo Board and tail pads from Billabong. The snowboard shop includes boots from DC and Vans and jackets from Analog and Quiksilver, while the skate shop features skateboards from Penny and stunt scooters from Shaun White. The folks at Hardcloud deliver great customer service, with free UK delivery on purchases over £50 and superb multi buy offers. The website has a great section focusing on different fashion brands, from the urban street wear of Addict, skater style of Matix and surf wear of O'Neill to the preppy style of WeSC and the refined cool of Volcom.