We understand babies start learning from birth & that stimulation, interaction & encouragement are vital to your baby's development. To help give your baby the best start in life, our Babyplay range is designed to maximise your baby's development though interaction, stimulation, problem solving & play resulting in enjoyable & fun learning time for you both. The Mamas & Papas Hedgehog Rocking Animal is colourful & textured, with a softly padded integral seat covered in luxurious velour with supportive back & side rests for added safety & comfort.

Features: Solid wood frame, handgrips (for added support), crinkle material, rattles, squeakers, ribbons, tags & embroidery detail for your child to discover. Benefits: Easy to pack away with re-usable box. Helps to enhance your baby's development through sight, touch, sound, exercise, balance, fine motor skills & imagination.

...

chase heliball qs as its built-in proximity sensors detect movement from your hands or feet below & send it upwards & away. heliball will fly away in a vertical direction before gently descending. quick start feature gets you flying in seconds!html-body [data-pb-style=64BF36E5AE4DF]{justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-
Size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-
Width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;}html-body [data-pb-style=64BF36E5AE4EB]{border-style: none; border-
Width: 1px; border-radius: 0px; margin: 0px; padding: 0px;}


...

Hello Kitty: My First Piano is a hugely enjoyable interactive book that gives little ones the chance to learn how to play piano with Kitty & her friends. Children can press a button to hear a melody & then follow the lights to play along to 9 catchy songs. ...

Every player gets to be Hello Kitty driving in her car in the Hello Kitty Red Light Pink Light Game! Stop light cards tell you when you can move on & when you cannot. A pink light lets you run for bonus cards & bring them back for bonus moves. That can only be revealed when you put them under the special pink Hello Kitty light. ...

This cute Hello Kitty watch features your favourite Hello Kitty characters! It has a pink strap with colourful bow details. It has a white face with your favourite Hello Kitty character, & clear numbers so it's easy to tell the time. Requires 1 x SR626 battery (included). ...

You'll never be late again with this cute Hello Kitty alarm clock! is in the shape of your favourite Hello Kitty character. It even has a pretty bow detail. The face features clear numbers, so it's easy to tell the time. Requires 2 x AA batteries. ...

It's Hello Kitty & friends in a childrens' first bingo game. The oversized dice reveal the letter & a picture. If you can find a match on your card, place a token there. Be the first player to cover 5 squares in a row to win!

Includes:: an extra die & rules for older players. For 2 to 6 players, ages 4 & up.

...

Hello Kitty Cinderella. Each collectable set contains 2.5" Hello Kitty figure, 2x outfits, 2x hangers, 2x shoes, 1x bow, 1x crown, 1x bucket & 1x slipper. Packaging opens out to form a themed backdrop for Fairy Tale play. Fantasy play for all Hello Kitty fans. ...

Surprise your friends with the Hello Kitty Cool Cardz. Make your own Hello Kitty ID cards, party invitations & secret clubcards. Use the card design studio to laminate your Hello Kitty cool cardz. This funky handbag style studio neatly stores everything & is perfect for creativity on the go. ...

Be a creative card maker with Hello Kitty Cool Cardz Design Studio. Surprise your friends with Hello Kitty Cool Cardz. Make your own Hello Kitty ID cards, party invitations & secret club cards, or just send a special message to a friend. Choose a card, write a message, stamp it, sticker it & colour it, then use the design studio to laminate it. Display your designs in one of the Hello Kitty card holders that look like Hello Kittys face. This funky handbag style studio neatly stores everything & is perfect for creativity on the go. The Hello Kitty Cool Cardz Design Studio contains: handbag style design studio, 15 cards, 15 laminates, 4 sticker sheets, 2 mini pens, 2 stamps & 1 ink pad, 2 ribbons, 2 Hello Kitty card wallets, 1 card envelope & 1 instruction sheet. ...