Fudge Pump Up has been designed for hair that lacks energy & needs a lift. The mild mannered gel turns into foam once it contacts the palm of your h&. A great product for anybody who wants to acheive greater volume, body & overall lift whilst adding hold with a non sticky formula. To apply pump into hands & rub together, Open hands & watch the foam expand then work through from roots to end styling as required. Do not shake can before use.