Cero is part of the new Frontline Collection from Cleveland Golf which aims to re invent the new modern idea about CG & move the weight to the front which will help you hit straighter putts. This is achieved by the new tungsten weighting which sits on both sides of the putter & means that you can get the best distance control & consistency, even from off centre hits. This makes sure you can still sink puts even when you might not strike it as well as you wanted to. The Cero is a mallet style putter which is balanced & weighted well, so you have confidence that each stroke can be as consistent as possible. The Face insert is made from aluminium, a material often used in putters due to its soft feel & dampening properties to make sure all your putts feel soft, yet solid.