Features: Full High Definition 1080 picture quality Enhanced picture quality ensuring realistic colour reproduction Simple & easy to use with Xross Media Bar Easy connectivity with 4x HDMI USB (Universal Serial Bus) & BRAIVA Sync technology In-built light sensor for optimal colour reproduction BRAVIA Engine 2 technology for advanced picture quality Realistic movie experience via 24p Sony BRAVIA KDL-37EX301U (KDL37EX301) 37inch HD Ready LCD TV with Freeview Tuner The Sony KDL-37EX401 (KDL37EX401U) is a 37inch Full HD Ready 1080p LCD Television with a built in Freeview tuner. If you are looking for a new flat screen television at a cheap & affordable price look no further than the Sony KDL37EX401 LCD TV. Sony is renowned for superb picture quality & high performance as well as stylish sleek & well finished screens. The KDL-37X401 is no expectation featuring essential technologies that are designed to improve the picture & overall viewing experience. The Sony KDL37EX401 has a 37inch Full HD panel that delivers a high definition picture resolution of full 1080p. The Full HD panel on the Sony KDL-37EX401 LCD television delivers an incredibly detailed pictures with outstanding colours contrast & lines. The enhanced picture quality on the KDL-37EX401 ensures realistic colour reproduction so images on screen are life like & vibrant. Connectivity to the KDL-37EX401 (KDL37EX401U) LCD television is simple as it has four HDMI inputs on the back of the screen. It also features a USB (Universal Serial Bus) input & BRAVIA Sync technology. The USB (Universal Serial Bus) input on the back of the KDL37EX401U lets you share photographs with your family & friends on the big screen watch downloaded films or listen to your favourite music. The BRAVIA Sync technology on the KDL-37EX401 LCD television works in the same way as the VIERA link on Panasonic models. It means that you can con