The practical, extendable Pocket Fishing Rod, is the perfect catch for all anglers. There are two types of fishermen. The one with the flimsy net on the end of a piece of old bamboo, who gets excited when he catches a stickleback in the local canal; & the serious angler, who sells a kidney to afford the latest rods, reels & floats, & who dreams of landing a foot long pike. Well if you want to catch more than a tadpole, but dont want to carry around an arsenal of hi-tech angling paraphernalia, then the Pocket Fishing Rod is for you. The compact rod can be carried around in your pocket (hence the name), but as soon as you catch sight of something darting around in the water, the rod is easily, & quickly extended, ready to land your prize catch. It comes with a reel, line, hooks & float, & is easy to assemble, so all you need to provide is the bait. It is the perfect gift for the first time fisherman, or for the serious angler who wants to be prepared, just in case he can get in some unexpected casting. The rod is a diminutive 20cm for easy mobility & 104cm when extended. It is made from an aluminum alloy & is sturdy enough to land the biggest freshwater fish. ...

Is your phone packed with lovely pics of your nearest & dearest? Is there a cupboard in your living room rammed with photographs? If you’re anything like us, you will have special memories in print but nowhere to put them & no patience for more picture frames mottling your magnolia. This is why our Polaroid Magnetic Photo Frames will change your life! They do exactly what they say on the box. Just grab your favourite pics (there are eight frames included), trim them down to size & pop them easily into a frame. There’s even a black marker pen included to add a bit of personalisation. & as they’re magnetic they will make a wonderful feature on your fridge – or any other appropriate metallic surface. ...

Finally, thanks to the Polaroid Smartphone Projector we’ve found a solution to a genuine 21st Century problem, a resolution to the “I’ve got something great on my smartphone but only I can watch it” quandary. This is a really nifty bit of kit & means that you can cleverly project your phone screen onto a wall & create your own home cinema. & even better, there are no wires or batteries needed
- just pop your smartphone into the cardboard box & you’re good to go. This really is a wonderfully innovative bit of kit & perfect for all the family, you just need to provide the popcorn.
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All we can say is wow when it comes to the Polaroid Smartphone TV! & wow doesn’t really explain how excited this one has made us. Fashioned to look like an old style ‘big backed’ TV but actually right up to date when it comes to innovation, the Polaroid Smartphone TV will create the ultimate mobile media experience. Just place your smartphone into the cleverly constructed cardboard box, select one of your videos & then sit back & enjoy the screening on the 16cm Polaroid ™ TV Magnifier. Perfectly portable & dead easy to set up we think the Polaroid Smartphone TV will be your preferred companion this summer, it’s certainly ours. ...

It goes without saying that safety has to come first but we’ve always been a bit put off by personal alarms – you might think we’re daft but have you looked at them? Ugly is the only word we can use. So, imagine our delighted when the super stylish Pom Pom Personal Alarm arrived at Genie HQ. Not only is the cute little Pom Pom super chic, it’s also your best friend when it comes to safety. Just attach him onto your bag (our new friend has been christened Peter) & strut like the street is your catwalk. Then, in the unlikely event that you need rescuing, just pull on your Pom Pom to sound the alarm. Once help has arrived you can easily stop your alarm by pushing the Pom Pom back into the original position. Plus, you can even replace Peter’s batteries so we think he’ll be a companion for a while. ...

If you love unicorns as much as us then we imagine your home is already quite full of lighting, crockery & decor inspired by the magical hooved beauties. & we were starting to think that we might have bought you the best of the best when it comes to this mythical beast – well until we spotted the Pooping Unicorn anyway. The idea is wonderfully simple & promises to be a massive hit – once you’ve got to grips with the fact that you’re going to be chowing down on unicorn droppings anyway. Just open your unicorn’s neck; pour in some delicious jelly beans (a packet of strawberry flavour beans are supplied) & then merrily press the tail to release a delicious rainbow of tastiness. Yum! ...

This Paper Bear is a quite brilliant & postable (we must stop it with the makey uppy words here at Genie...) alternative to a card or even a present (ok a brilliant alternative to a pair of socks or garage shop carnations at the very least!) It's made from a special paper-like plastic which resists water & doesn't rip, so that stamps stick & it remains crisp & easy to write on with a biro. It's the perfect way to send birthday, valentines, congratulations, or just general 'missing-you' & 'hello' messages & doodles through the post. Just choose a reasonably legible surface on which to fix the stamp & address, write or draw wherever you like, & hey presto, a message sure to cheer up any & every happy recipient! ...

For a First Class picture frame look no further than this quirky Postage Stamp Photo Frame. As well as being a refreshing change to the mundane, run-of-the-mill picture frames that we have become accustomed to, if truth be told, the Postage Stamp Photo Frame is a actually a bloody well-designed frame. With a stainless steel support & a magnetic locking action feature, we couldn’t wait to deliver the message of this product to you. For that stamp collector in your life (we all know one, right?), or even the friend or family member that just loves displaying photos of their loved one, the Postage Stamp Photo Frame would make the ideal ornament. This unqiue product also comes to you in a special delivery box, just the treatment you would expect for such an important item. Together, we can stamp out boring photo frames. ...

The Potato Clock is a scientific toy that will educate, whilst keeping your children entertained & amazed! Generate your own electricity using only the power of nature. Use either a Potato or various foods & drinks around your household to power the digital clock. NO batteries are required. A scientific toy that is inspiration & fun. ...

We all know boys like to play with their balls. Why they hold quite so much fascination is a complete mystery, no doubt some university somewhere is wasting someone's money finding this out. In the meantime it's better just to pander to them. Give a man a stick & ball & you can keep him happy for hours, & where does he often spend hours with nothing to do with his hands? The loo of course. So someone else with too much time on their hands has come up with possibly the most ludicrous product in the known universe, the Potty Putter. What you get (or rather he gets) is a golfing green mat that sits neatly round your loo, a golf putter, two balls, a hole complete with little flag, & very importantly a Do Not Disturb sign for the bathroom door. Now of course he'll take even longer on the loo, but at least he'll be killing two birds with one stone so to speak. The Potty Putter, appealing to the child in every man. ...