Effective & pleasant to use, E45 Cream has been clinically proven to treat & soothe dry, itching, flaking, chapped, rough & calloused skin, sunburn & detergent hands. Its nongreasy emollient formulation is quickly absorbed by your skin, leaving it soft, comfortable & relieved.E45 Cream is recommended for more serious dry skin conditions such as eczema, dermatitis, ichthyosis & certain dry cases of psoriasis.E45 Cream can be used everyday by the whole family including babies. Check that the tube seal is intact before first use. Apply liberally 2 or 3 times daily, or as required. For external use only. Do not use if allergic to any of the ingredients. If you suspect an allergic reaction, stop using the product. If symptoms persist or anything unusual happens, talk to your doctor or pharmacist.