XOXO has launched a new women's fragrance in 2014 called XOXO Luv. This fragrance is aimed at cheerful & joyful women & girls who cherish positive feelings & enjoy the feeling of infatuation. The fragrance is inspired by the feeling of love & it provides a blend of juicy fruit & flowers warmed by soft & creamy notes of the base. Composition of the new fragrance for women XOXO LUV opens with a fruity union of Californian grapefruit apples golden delicious violet passion fruit & Italian lemon. Petals of gentle & feminine jasmine blossom & pink peony are blended with juicy mango zest providing special charm & energy to the composition. The base is soft & warmed with white amber musk vanilla & Virginian cedar.