Twins Mary-Kate & Ashley Olsen launch a fashion brand named Elizabeth & James after their remaining siblings which presents two dynamic contradictory personalities merged into an outstanding balance Elizabeth's uptown sophistication & feminine detail is paired with James laidback downtown edge & masculine tailoring. They launched two new fragrances under this brand Nirvana White & Nirvana Black. Both perfumes are described as sensual edgy & mysterious. Nirvana Black is a woody fragrance dark & somewhat masculine although intended for both genders. It is created by perfumer Pierre Negrin. The fragrance is built around accords of violet sandalwood & vanilla. Nirvana Black was launched in 2013.