Prada introduced a new masculine fragrance in Sept 2012 named after the sailboat & the sailing team Red Moon or Luna Rossa which participates in the American Cup competitions. The new fragrance considering its name draws its inspiration from the world of extreme sailing prestige marine nature & passion for innovation & victory. The composition is developed around the main note of lavender by perfumer Daniela Andrier of Givaudan. Intensity & freshness of accords are emphasized by the use of classical notes in new innovative ways. Those notes include lavender absolute & bitter orange in the top clary sage & spearmint in the heart & ambrette absolute & ambroxan molecule in the base.