Italian fashion house Gucci announced its new fragrance Gucci Bloom launched globally in August 2017. The first one under the hand of the new creative director Alessandro Michele. White flowers such as natural sambac jasmine & heady tuberose are mixed with woody accents of orris root & the new accord of Chinese honeysuckle or Rangoon creeper Combretum indicum a vine with red flowers native to India & exclusive to this fragrance.