It may look like an innocuous piece of rubbery plastic, but the Driinn is actually an ingenious solution to the problems of trailing cables & mobile phones left lying on the floor. We all do it, plug our phone into the mains charger & leave it lying on the floor next to the plug socket, where it's at risk from people tripping over the cable, the phone being trodden on, or any other of a large number of possible mishaps.