Wella Professionals Wet Velvet Amplifier Styling Primer prepares your hair for the perfect end result. This concentrated serum from Wella Professionals improves manageability & amplifies styling for smooth, responsive styling. Hold level: 1. Directions for use: One pump is all it takes. Distribute Wella Professionals Wet Velvet Amplifier Styling Primer onto damp hair then apply your normal styling product. Blow dry & style as required to achieve your desired look.