Van Cleef & Arpels In New York Eau de Toilette is a majestic & timeless fragrance in tribute to New York & the enduring relationship between the House & the United States. The iconic Van Cleef & Arpels boutique located at 744 on Fifth Avenue also inspired the brand's new brand fragrance in New York. Faithful to the vision of elegance, the design of this new masculine creation reflects the grandeur & verticality of New York as well as its modernity & refinement.