Covered in palm trees inspired by the landscape of warm So Cal beaches, Urban Decay’s limited-edition Beached Vice Lipsticks warrant a permanent vacation. These shades scream summer & the long-lasting formulas won’t budge, even when you’re spending the season’s hottest days under the sun. Channel your inner golden goddess & keep the summer vibes going all year long. Just one swipe of UD’s br&-new Vice Lipstick shades provides long-lasting, crazy-pigmented color that won’t slide off in the summer heat. This cult-favorite formula provides super-creamy texture, rich payout & superior color dispersion. Try Heatwave, a metallic rust, or Tower 1, a shifty metallic peach named after UD’s local lifeguard tower. For a shade that looks perfect poolside, opt for 100 Degrees, a bright coral-pink. Urban Decay is 100% cruelty-free. ...

Get the biggest, fattest, thickest lashes imaginable with Urban Decay Big Fatty Mascara. This formula lengthens lashes while enhancing curl & moisturising. All this in a gorgeous art-deco tube with the fattest brush out there
- for lashes that stand up & shout! This high-tech formula works to volumise, lengthen, curl & fan lashes out, thanks to Urban Decay’s uniquely shaped, moulded brush. Fine bristles wrap around all the way around the tip, making it easy to pump up tiny bottom lashes & get into corners without the need for a separate w&. No need to worry about clumps, either. Apply multiple coats for a buildable, virtually weightless, smudge & flake-proof look that really lasts. This high-tech, moisturising formula (with hemp seed oil, vitamin E, jojoba oil & Purisilk™ SPB), rejuvenates, hydrates & prevents free radical damage, all while looking ultra-hot in a cool art-deco tube. The two of you are going to be unstoppable together.
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Like most women, the makeup junkies at Urban Decay are obsessed with black liner. But they're also serious colour addicts. Enter Black Magic 24/7 Glide-On Double-Ended Eye Pencil Set. It's the ultimate pairing set for black liner junkies: four of Urban Decay's DOUBLE-ENDED Eye Pencils
- for a total of eight habit-forming hues
- all in their award-winning, waterproof 24/7 formula. Every double-ended pencil in this set

Includes:: a black shade & a rich, colourful shade. So whether you're in the mood to go black or you're craving a little colour, you always have the perfect weapon at the ready. Experiment with every black shade UD makes (including their 24/7 Velvet formula in Black Velvet), plus other iconic shades like Demolition & LSD. This set even marks the return of two in-demand shades you won't find anywhere else: Black Market (charcoal-black) & Tornado (dark eggplant). Stash any one of these pencils in your bag, & you've got a great black & a rich colour in one convenient pencil! Every shade in Black Magic features Urban Decay's creamy, award-winning 24/7 formula, which glides on smoothly & dries down to a long-lasting finish. Black Magic comes in a gorgeous box with artwork reminiscent of multicoloured puffs of smoke
- the perfect backdrop for this amazing lineup (and the clear cover lets you see exactly what's inside.) As always, the pencils feature shade-matched barrels, so it's easy to find the right colour in your bag. Urban Decay Black Magic Set contains four 24/7 Glide-On Double Ended Eye Pencils: Zero + Demolition (zealous black cream + deep brown matte), Black Velvet + Smoke (rich, smoky black matte + deepest gray matte), Perversion + LSD (blackest black matte + navy shimmer w/bright turquoise micro-sparkle) & Black Market + Tornado (charcoal black satin + dark eggplant pearl).




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Born To Run Eyeshadow Palette offers endless escapes in one travel-ready package. With 21 shades & a full-size mirror, it lets you choose your own adventure. If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to. When it’s time to grab your carry-on & dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color & play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones & modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color & blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put. Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway & Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids & smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look & smudge Guilt Trip, a smoky violet shimmer, into the lash line to create an imperfect wing. Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone & any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run. Shades included (21 x 0.80g):
- BREAKAWAY (warm ivory shimmer)
- STRANDED (pale rose gold with tonal micro-shimmer)
- BLAZE (light metallic peach with pink shift)
- WEEKENDER (light neutral beige matte)
- STILL SHOT (bright peach)
- RIFF (brown-nude matte with floating micro-sparkle)
- GOOD AS GONE (deep brown with iridescent micro-shimmer)
- HELL RIDE (deep fuchsia matte)
- BAJA (burnt orange matte)
- ACCELERATE (reddish copper metallic)
- GUILT TRIP (smoky violet shimmer)
- IGNITE (rose gold metallic)
- SMOG (deep coppery bronze shimmer)
- WANDERLUST (forest green with gold micro-shimmer)
- WILDHEART (bright fuchsia)
- PUNK (red-brown matte)
- DOUBLE LIFE (metallic rust)
- JET (black with deep shimmering violet shift)
- DRIFT (charcoal satin with tonal micro-sparkle)
- RADIO (deep emerald satin)
- BIG SKY (frosted green shimmer with iridescent micro-sparkle) Urban Decay is 100% cruelty-free.




















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Dull skin, fine lines & disappearing foundation? Try this Urban Decay Brightening Primer Potion under foundation (or alone!) — for beautifully moisturised skin that looks brighter & feels tighter. Your skin will look youthful, lifted & firm, & your foundation will apply smoothly, evenly, & last longer! This formula is ideal for complexions that need moisture & mature skin (but it gives every skin type a healthy glow). This lightweight, oil-free, paraben-free formula

Includes:: Matrixyl 3000, celebrated for its ability to reduce the appearance of wrinkles. Hyaluronic filling spheres also minimise the look of fine lines while leaving skin beautifully moisturised.

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It's time for the perfect brows! Maintaining your brows shouldn’t involve a small army of products & a sizeable amount of real estate in your bag. That’s why Urban Decay created Brow Box, an all-in-one, ultra-compact kit that contains ALL the essentials for amazing brows. Each set

Includes:: two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers that remove the tiniest hairs, a mini angled brow brush, a mini spoolie, & two mirrors (one of them magnifies so you won’t miss a single stray!). Brow Box is extremely versatile! Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape & keep hairs in place. You can also use the wax before the powder to help shape brows & expose spots where colour is needed. Don’t be fooled by its small size; Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, & the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax & coconut) provides the ideal amount of grip without being sticky. Need to touch up in public? Not to worry. With Brow Box, you’ll look as good while applying as your brows will afterward. Sturdy & soft to the touch, this double-layer compact has a custom cover in a mesmerizing black geometric design with metallised lavender cutouts. The top tier holds the powders & wax, & the bottom tier holds all the tools. Urban Decay Brow Box comes in 6 shades:
- Warm dark blonde + warm light blonde.
- Dark brown + light brown.
- Warm dark blonde + warm light blonde.
- Dark cool blonde + light cool blonde.
- Warm dark brown + warm light brown.
- Black + granite.







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Match your brow to your box! Urban Decay packed all the tools you need for amazing brows into one palm-size kit: two shades of brow colour, wax, tweezers & two brushes. Maintaining your brows shouldn’t involve a small army of products & a sizeable amount of real estate in your bag. That’s why Urban Decay created their all-in-one Brow Box. Each set

Includes:: two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers (they really work!), two mini angled brushes & two mirrors (one of them magnifies so you won’t miss a single stray!). Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape & keep hairs in place. Don’t be fooled by its small size; Urban Decay Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, & the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax & coconut) provides the perfect amount of grip without being sticky. Each set

Includes:: two brushes (one for the wax & the other for the eyebrow powders). Sturdy & soft to the touch, the double-layer compact has a custom metal cover with an embossed Urban Decay logo & pyramid studs for a cool, edgy vibe. The top tier holds the powders & wax, & the bottom tier holds all the tools. Shade Description: Dark Brown/ Light Brown. Click here to view Honey Pot: Dark Blonde/ Light Blonde.



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Match your brow to your box! Urban Decay packed all the tools you need for amazing brows into one palm-size kit: two shades of brow colour, wax, tweezers & two brushes. Maintaining your brows shouldn’t involve a small army of products & a sizeable amount of real estate in your bag. That’s why Urban Decay created their all-in-one Brow Box. Each set

Includes:: two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers (they really work!), two mini angled brushes & two mirrors (one of them magnifies so you won’t miss a single stray!). Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape & keep hairs in place. Don’t be fooled by its small size; Urban Decay Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, & the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax & coconut) provides the perfect amount of grip without being sticky. Each set

Includes:: two brushes (one for the wax & the other for the eyebrow powders). Sturdy & soft to the touch, the double-layer compact has a custom metal cover with an embossed Urban Decay logo & pyramid studs for a cool, edgy vibe. The top tier holds the powders & wax, & the bottom tier holds all the tools. Shade Description: Dark Blonde/ Light Blonde. Click here to view Brown Sugar: Dark Brown/ Light Brown.



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Tame even the unruliest of brows. Urban Decay Brow Tamer Flexible Hold Tinted Brow Gel grooms, defines & sets for a fuller, more polished look. Never stiff or sticky, the lightweight, water-resistant formula provides flexible, comfortable hold that lasts all day. Choose from one of four universally wearable tints for natural-looking definition or opt for the clear shade for invisible hold. With a perfect, easy-to-use spiral microfiber brush, you'll have TOTAL control. The brush is so precise that it means that you can not only colour & control, but also place individual hairs & sculpt the perfect brow. The lightweight formula dries down quickly & provides flexible, comfortable hold without getting stiff or sticky — brows feel controlled & soft, never crunchy. Tips: For a more dramatic brow look, fill in & shape with Brow Beater Microfine Brow Pencil & Brush, then add more dimension with Brow Tamer. Vegan. ...

The UD Pro Smoky Crease Brush by Urban Decay is the ultimate combination of form & function—it helps define the crease or blend out shadow. Urban Decay’s pro-quality, cruelty-free brushes are easy on the eyes & the environment. The brushed gunmetal handles are made from recycled aluminium, & the super-soft, synthetic hair (made from recycled plastic bottles) mimics real hair—from the feel to the pickup & lay down. Another plus: Synthetic brush hair doesn’t hold on to gross bacteria the way porous animal hair can, so it’s easier to clean & more hygienic! Vegan. ...