Get primed & ready for action. This long-lasting, waterproof liner glides on smoothly to prime & define the look of lips—for long-lasting lip colour & clean lines. Smooch. Pout. Smack. Nibble. Lick. 24/7 stays put through everything (yes, EVERYTHING) you do. When you use the Urban Decay 24/7 Glide on Pencil to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to colour to help it last. Part of the 24/7 family, Urban Decay’s long-lasting, waterproof formula glides on smoothly, stays creamy & defines the look of your lips with gorgeous colour. & unlike some other waterproof pencils, 24/7 never feels dry or cakey. The formula contains vitamin E, jojoba oil & cottonseed & helps leave lips feeling nourished with moisture every time you reapply. & shade-matched barrels make it easy to find the exact colour you need (no matter how crammed your bag is). Even women who don’t usually wear lip liner love Ozone, Urban Decay’s best-selling clear shade. Like all their other shades, it holds colour in place & prevents feathering—yet it’s totally invisible on your lips. ...

Turn up the heat with these two new, sultry shades of 24/7 Glide-On Eye Pencil by Urban Decay. With the arrival of Naked Heat (UD’s new amber-hued neutral palette), Naked is hotter than ever. Inspired by the warm, sexy shade range, UD took the heat of the moment one step further by creating these new shades of eye pencils. Pair your hot amber-hued eye look with 24/7 Glide-On Eye Pencil in Alkaline (deep wine) & Torch (the perfect sienna). While these shades were made to go with Naked Heat, you’ll want to wear them with everything. & they’re so ridiculously flattering, you’ll reach for them again & again. UD’s waterproof formula glides on soft, stays creamy for blending & delivers extra-long wear. The highly saturated 24/7 formula contains moisturizing ingredients, including jojoba oil, vitamin E & cottonseed oil. UD created the eye pencils with shade-matched barrels, so it’s easy to find the exact shade you’re looking for. When your 24/7 Eye Pencil starts to get dull, use the small barrel of UD’s Grindhouse Double Barrel Sharpener to grind it back to a perfect point. ...

The ultimate liner for smudging with, the same long-lasting benefits as Urban Decay’s 24/7 Glide-On Eye Pencil. The perfect liner to complement the ever-popular UD smoky eye, this exclusive waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7—but with a soft, smoky finish. Ultra-velvety & PLUSH-textured, Urban Decay 24/7 Velvet Glide-On Eye Pencil is the ultimate tool for smudging. More powdery than Urban Decay’s bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet blends easier to create soft, smoky edges. Use this pencil to get perfectly blended-out or rich, defined lines. It’s great for doing a smoky, rimmed eye (or whenever you want to create a look that’s more matte & soft). Urban Decay 24/7 Velvet Glide-On Eye Pencil contains jojoba oil. To make 24/7 Velvet easier to spot in your bag, Urban Decay gave it a shade-matched barrel & gunmetal accents on the cap & base (instead of silver accents like their traditional 24/7 Pencils). ...

Searching for the perfect liner to complement the ever-popular UD smoky eye? You're in luck. Urban Decay launches 24/7 Velvet Glide-On Eye Pencil
- an ultra velvety, PLUSH version of their legendary 24/7 Eye Pencil. The ideal weapon for smoky-eye fanatics, this new & EXCLUSIVE waterproof formula provides the same long-lasting wear you've come to expect from 24/7
- but with a soft, smoky finish. More powdery than the bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet blends easier to create soft, smoky edges. Use Urban Decay 24/7 Velvet Glide-On Eye Pencil to create perfectly blended-out or rich, precise lines. Vegan.

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Want a liner that’s legit to use anywhere? Urban Decay specifically developed Urban Decay 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Urban Decay's creamy, demi-matte pencil lays down waterproof colour that lasts all day—in a range of never-before-seen shades. Even creamier than Urban Decay's original bestselling 24/7 Glide-On Eye Pencil, Urban Decay 24/7 Waterline Eye Pencil glides on easily & goes anywhere you want to put it. & after the colour sets, it won’t budge. Perfectly line your waterline in classic black or opt for a colourful shade (like navy or green) for a look that really stands out. Urban Decay's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives. So you can easily tell your 24/7 pencils apart, Urban Decay gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap & end. ...

Twice the Perversion means you can have bigger, blacker, badder lashes wherever you go. With this full-size dou of our ultra-creamy, lengthening & volumising Perversion Mascara, you can keep one tube at home & take the other with you when you’re on the move. Or if you’re in the giving mood, share Perversion with a friend. Once you try Perversion Mascara, you’ll never go back. It’s the purest, deepest, most intense black color imaginable. & it has a creamy, full-bodied texture that’s not too dry, not too wet. This allows just the right amount of “pull” so it glides through lashes, giving you incredible control. Go for just one stroke of Perversion Mascara or pile on coat after coat. Even if it’s been all day since you applied, more Perversion always means more beautiful lashes. This formula NEVER gets brittle or clumpy. UD formula contains Hairdensyl, a complex blend of proteins & amino acids—including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, & marine collagen protects. The high-tech, volumising brush has a twisted trim that enables it to latch on to each lash to separate & define. It pulls through lashes smoothly & lays down a generous amount of product. A formula that makes your lashes look this good had to have the packaging to match. We emblazoned the gorgeous, highly metallised black tube with a big violet “ Perversion” & its tagline: “ Bigger. Blacker. Badder.” ...

Get the tools you need to nail any eye look with Urban Decay’s Most Wanted Eyeshadow Brush Set. An essential addition to any beauty arsenal, this set features three double-ended, cruelty-free eyeshadow brushes. Blend, smudge, smoke out, line…and lay down the perfect amount of shadow every time. Made from recycled plastic bottles, the super-soft, synthetic hair mimics real hair, from the feel to the pickup & laydown. A zippered case keeps everything organized (and even

Includes:: a convenient inner pocket for stashing other tools). Set
Includes::
- Smoky Smudger Brush/ Tapered Crease Brush
- Detailed Tightline Brush/ Shadow Brush
- Blending Brush/ Large Blending Brush





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Want a sexy, lit-from-within glow? Fake a perfect flush with Urban Decay Afterglow Blush. Like the lingering effects of a romantic rendezvous, Afterglow won’t quit. Wait until you feel it. Lightweight yet luxurious, Afterglow has a soft, creamy texture that always applies beautifully. Urban Decay's extremely blendable, finely milled formula goes on sheer & provides hours of wearable, streak-free colour. The lineup? A range of scintillating shades…some with a matte finish, & others with a hint of shimmer. From pink to mauve to red-orange, there’s something for everyone. Urban Decay have finely milled the right balance of coated powders & pigments to create Afterglow’s perfect, super-soft texture. This method results in colour that glides on effortlessly & blends beautifully. Urban Decay have also infused the formula with light-diffusing pigments to enhance & perfect the skin. Not only does Urban Decay Afterglow Blush look amazing on the skin, but you’ll look good using it. Urban Decay's gorgeous, custom gunmetal compact features a see-through fishnet “UD” cutout on the lid (so you can easily see the right shade without opening). Vegan. ...

Inspired by Sin, the bestselling highlighter shade, this six-pan palette contains three shades of highlighter & three blushes in the legendary Afterglow formula three new shades & three cult favorites. Use them individually or cocktail them to create your own custom effects. Our lightweight, finely milled formula feels super soft, blends easily & lasts 8 hours. Urban Decay has organised the shades by product blush shades in the top row, highlighter shades in the bottom row. One blush shade (Kiss Off) & two highlighter shades (PSA & Spotlight) are new; the other three shades are holy-grail shades from the existing lineup. These ultra-versatile shades look great on any skin tone. Urban Decay took the time to finely mill the right balance of coated powders & pigments to create Afterglow’s lightweight (yet luxurious) feel & super-soft, creamy texture. Plus, the formula features light-diffusing pigments enhance & perfect the skin. The pretty-but-edgy case is hot pink with dark violet roses. A magnetic closure keeps the palette closed in your bag to prevent makeup mishaps. Shades included: KISS OFF (soft rose-pink) SCORE (medium pink-peach with a touch of shimmer) PARANOID (medium bronze with gold shimmer) PSA (bronzy rose-gold) SPOTLIGHT (light peach with gold shimmer) SIN (pale nude shimmer with gold shift) Urban Decay is 100% cruelty-free. ...

Give your skin a luminous glow that won’t quit with Afterglow Highlighter Palette by Urban Decay & let ’em wonder what you’ve been up to. This slim, square palette is loaded with four NEW shades of UD’s cult-favourite Afterglow 8-Hour Powder Highlighter that look great on any skin tone. Use them individually or cocktail them to create your own custom highlight. Afterglow isn’t your average highlighter; UD took the time to finely mill the powder until it was just right. The result: a lightweight (yet luxurious) feel & a super-soft, creamy texture. Afterglow Highlighter goes on sheer & blends easily. Use a little or a lot; the wearable formula always applies beautifully, no matter how much you build it. This highlighter creates a glowy, strobed effect that lasts all day (even if you feel like crashing at your desk at 3pm). Afterglow goes on silky-smooth to create the perfect glow, & never leaves just a powdery dusting of shimmer…it almost seems creamy. It’s even infused with light-diffusing pigments to enhance & perfect the skin. Afterglow Highlighter Palette comes in an iridescent case with a mesmerising shifty-rose effect. Depending on how the light hits it, the case seems to change colours, & gives off a highlight/low-light effect. A magnetic closure keeps the palette closed in your bag to prevent makeup mishaps. Shades included: Bliss (pale gold w/golden shift) Peroxide (iridescent pink) NSFW (peachy pink) Side Piece (golden peach) ...