The Ordinary Colours Serum Foundation offers moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity & are dispensed with the supplied pump. The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in a proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines & stay on for longer. The foundation offer a semi-matte finish & are compatible with most primers & are designed to work exceptionally well with the primers offering from The Ordinary. This SPF15 protection is achieved without the use of chemical sunscreens & only through physical protection from Titanium Dioxide. in addition, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look & consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents. The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; & 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) & R (Red) indicate cool undertones for lighter & darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. Three of the shades have an additional letter at the end: S indicates Silver highlights & G indicates Gold highlights; these shades use natural-looking & exceptionally fine dispersions of metallic effect pigments for added highlight. As with most liquid forms of foundation, it's ideal to shake the container lightly before use. ...

Vitamin C is an effective antioxidant that brightens the skin tone & reduces the appearance of signs of aging. The Ordinary Ethylated Ascorbic Acid 15% Solution offers a direct-acting form of Vitamin C, an effective antioxidant that has been shown to reverse multiple signs of skin aging while brightening the skin when applied topically. In its pure form, Vitamin C is unstable in water. This formula offers a highly-stable, water-free, 15% Ethylated L-Ascorbic Acid solution. Unlike Vitamin C derivatives, ELAA does not require conversion to LAA (pure Vitamin C) & is directly usable by the skin. Using propanediol as the carrier for ELAA also ensures that it can efficiently penetrate into the skin & offer the best possible results. Water-free, Alcohol-free, Oil-free, Silicone-free, Nut-free, Vegan, Gluten-free, Cruelty-free. ...

The Ordinary EUK 134 0.1% is a mimetic of superoxide dismutase & catalase, forming an exceptionally rare self-regenerating molecule that scavenges superoxide free radicals, eliminates hydrogen peroxide & converts reactive oxygen species into water & oxygen. While it has been around for many years, very few products on the market do use this truly superb antioxidant which can regenerate itself to offer round-the-clock antioxidant support. The only issue with EUK 134 is that it must not be used immediately with strong acids such as suspensions of Ascorbic Acid. Strong acids will completely destroy EUK 134 which is based on manganese. ...

With 7% Glycolic Acid, Amino Acids, Aloe Vera, Ginseng & Tasmanian Pepperberry. Glycolic Acid is an alpha hydroxyl acid that exfoliates the skin. This 7% toning solution offers mild exfoliation for enhanced skin radiance & visible clarity. The formula also improves the appearance of skin texture with continued use. This formula contains a studied Tasmanian Pepperberry derivative to help reduce irritation associated with acid use. This derivative is of plant origin & varies in colour seasonally & this colour variation may be apparent in the formula from time to time. The formula is further supported with inclusion of ginseng root & aloe vera for both visible radiance & soothing benefits. This p H of this formula is Approx. 3.6. Glycolic Acid has a p Ka of 3.6 & p Ka is the most important aspect to consider in formulating with acids. p Ka implies acid availability. When p Ka is close to p H, there is an ideal balance between salt & acidity, maximising effectiveness of the acid & reducing irritation. Higher p H numbers in such a case would increase salt which counter-intuitively would make the formula even more irritating than if the formula was more acidic. Alcohol-free, oil-free, silicone-free, nut-free, vegan, gluten-free, soy-free, cruelty-free. ...

This water-free solution contains a 2% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of ageing than retinol without any of the irritation & drawbacks common with retinol. Granactive Retinoid, an active technology from Grant Industries, is a solubilized system of Hydroxypinacolone Retinoate, a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of ageing than retinol, retinyl palmitate & nearly all other forms of non-prescription retinoid. ...

High-Adherence Blurring surface smoother & primer. This formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition & adheres for longer. The formula can also be used alone as a non-greasy hydrator that reduces the looks of pores & of imperfections. Alcohol-free, oil-free, nut-free, vegan, cruelty-free. ...

The Ordinary High-Spreadability Fluid Primer- a new generation of primer which is a lightweight serum-like formula that increases the spreadability of subsequent complexion makeup to help avoid the unnatural & uneven accumulation of pigments especially around the eyes & on dry skin. The formula also acts as a light, non-oily surface hydrator for a natural dewy look. Water-free, alcohol-free, oil-free, nut-free, vegan, cruelty-free. ...

The Ordinary Hyaluronic Acid 2% + B5
- a hydration support formula with ultra-pure, vegan hyaluronic acid. Hyaluronic Acid (HA)
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The Ordinary Lactic Acid 10% + HA 2%
- a high-strength lactic acid superficial peeling formulation. Lactic Acid is an alpha hydroxyl
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The Ordinary Lactic Acid 5% + HA 2%
- a high-strength lactic acid superficial peeling formulation. Lactic Acid is an alpha hydroxyl
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