The moisture-balancing SHOW Beauty Pure Moisture Shampoo provides exceptional cleansing & nourishment, leaving hair healthy, lustrous & restoring natural shine. White Truffle infuses hair with minerals & amino acids to help strengthen & add flexibility, with Caviar, rich in proteins & vitamins, helping to nourish & condition. Soy Protein & Pro Vitamin B5 bind moisture to the hair & control frizz, whilst Shea Butter soothes the scalp, locking in added moisture.