BC Sensitive Soothe Mild Shampoo gently cleanses the hair & scalp, reducing irritation by 50%. The hair is cleansed & moisturised while the scalp is soothed with reduced irritation. [I] As much as you care for your skin you should care for your hair & scalp. BC Sensitive Soothe provides expert care, soothing & preventing irritation to sensitive hair & scalps. Using Aloe Essence, Sensitivin & Mild Sugar Tensides hair & scalps are cleansed & moisturised & given a barrier helping to prevent future irritations.[/I]