Want the London look? Empower your lashes with Volume Colourist Mascara from Rimmel London! Say goodbye to dull, invisible lashes thanks to our cutting-edge formula that wraps every lash with blacker than black pigments, making your lashes instantly fuller & longer. At the same time, the lash tint complex with natural colourant gradually darkens the colour of your bare lashes from roots to tips (the non-permanent tint will wear off progressively after the last usage). For dramatic lashes that stay dramatic… even at weekends (and unplanned sleepovers), Volume Colourist Mascara is a girl’s best friend. If you want jet-black lashes with an instant impact that lasts & lasts, try Volume Colourist Mascara from Rimmel London. A marvellous gift for a girlfriend, sister or even your mum. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable & always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.