Want the London look? Rimmel introduces Insta Fix & Matte Translucent Powder. A translucent pressed powder for a matte finish. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable & always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.