Get the London look. So you can do just that, from Rimmel London, comes Rimmel London Fix & Protect SPF25 UV Shield Primer. Protect skin with this perfecting multi-protective primer. That instantly suitable skin by optically blurring imperfections & visibly improves the complexion & skin's texture overtime. Rimmel is one of the UK’s top make-up brand & the face of London style. Rimmel live for the riot of colour on the streets, for the vibrant clubs & the hidden bars. Rimmel devour the music & the energy & come back for more. Rimmel believes in fashion without rules & values every individual interpretation of beauty. Rimmel’s extensive hot looks, cool prices range is kept bang up-to-the-minute as it translates the look of London into different shades, products, packaging & advertising. But however creative & fashion-forward, Rimmel products are always easy to use, versatile & accessible, designed to encourage experimentation & self-expression. Live the London look.