Want the London look? Fill, sculpt & fix brows with Rimmel Brow This Way Pomade Fix & Fill. Creamy yet non-smudging, waterproof formula provides uniform buildable coverage for intense yet natural-looking brows. Lasts up to 24 hours & does not transfer or fade. Easy & quick to apply, it is the ideal on-the-go brow formula for ideally shaped, instantly flawless-looking brows. Glides on smoothly & quickly for intense yet natural-looking brows. For those who want instantly fuller, defined yet natural-looking eyebrows. Ideal for those who are strapped for time & need an easy-to-use, colour-lasting formula. Live the London look.