Get thicker, fuller hair with a Pureology sulphate free shampoo that won't strip strands. The concentrated, densifying formula contains Keravis to boost fullness, while Phyto Blend™, a plant-derived protein, wraps around each strand for a densifying effect. This results in hair that looks & feels stronger. Densifying formulas plump up colour treated hair to its full potential, for the look & feel of thicker, fuller hair! Phyto Blend, a plant-derived protein wraps around each strand for a densifying effect. Fullfyl's signature aromatherapy blend of tropical fruit, white floral & vanilla create a luxurious experience, while our exclusive Anti Fade Complex® helps keep colour vibrant & shiny. Sulphate Free. 100% Vegan ingredients.