Enriched moisture leaves the skin springy yet firm. PAUL & JOE Serum Rouge makes mature or dry skin delightfully supple. PAUL & JOE’s highest concentration of moisturising & firming ingredients rehydrates the skin to give springy & suppleness A special serum line has been created as part of PAUL & JOE’s elaborate yet simple two-step skincare regimen consisting only of oil & lotion. This red serum contains PAUL & JOE’s highest concentration of moisturizers of any PAUL & JOE product to ensure the skin is springy & firm. It is the perfect drink of water for dry skin that doubles as anti-aging care. Phospholipids are emulsified to help the serum quickly & deeply penetrate the skin upon application, allowing a cholesterol derivative & other moisturisers to permeate every corner of the stratum corneum (“horny layer” of the skin). As a result, the skin will be deeply hydrated & firmer. The cholesterol derivative also forms a layer on the skin’s surface that plumps & firms the skin. Colorful blessings from the Mediterranean Sea squeezed into an adorable bottle. The “red treatment” is formulated with extracts from wine, tomatoes & raspberries from the Mediterranean region, as well as PAUL & JOE’s signature ingredient, olive oil from ancient olive trees. The vivid red colour of the serum derives from the combination of these time tested ingredients.