Designed to extend the results of your colour, Moroccanoil Color Continue Shampoo helps improve colour retention by restoring hair health—leaving your hair shinier, glossier & with more vibrant colour, depth, & dimension. This gentle cleanser is formulated with COLORLINK™, Moroccanoil groundbreaking technology that repairs & nourishes each strand both physically & chemically in three crucial ways: 1. Rebuilds the keratin structure to restore hair fiber & lock color within. 2. Forms a protective shield that minimizes colour washout. 3. Uses Argan ID technology, an ionic delivery system that both seals & repairs the hair & infuses argan oil into the cortex.