Gentle p H balanced formula & coconut derived clarifiers. Mizani Puriphying Intense Cleansing Shampoo is an emollient-rich, acidic wash that conditions & smoothes the cuticle while it removes dirt & other polluting elements. This deep-cleansing shampoo provides an immediate infusion of moisture & protein that allows strand flexibility. Directions for use: Massage Mizani Puriphying Intense Cleansing Shampoo into wet hair, lather & rinse thoroughly. For extreme build up, repeat the process.