Dare to get the Push Up Effect. Bold, thick volume, gravity defying lift, now with waterproof protection. Introducing the new Maybelline New York Push Up Drama Waterproof Mascara 9.5ml. Will you dare to get the Push Up Effect? Our 1st Push-Up brush with Cup-Shaped bristles boosts & thickens lashes. The formula Instantly plumps & volumises the look of lashes, with Styling Wax to keep them lifted. Intense black colour for a dramatic, sultry look. Result: A luscious pair of plumped up, full, thick lashes that last all day & night! ...

Bring on wearable neutrals with bold splashes of colour from Maybelline's Lemonade Craze. A fresh take on the classic palette, these pigmented shades offer endless possibilities. Softer hues to highlight, darker shades to amplify & define, & bright pops of citrus inspired colours to make your eyes pop! Key

Features:
- 12 highly-pigmented eyeshadow shades to create day to night looks.
- From everyday nude looks to bold colour defined eyes, create your custom eye look.
- Make any eye look pop with wearable neutrals & bold splashes of colour.
- The creamy, blendable shades apply smoothly to the lids for an intense burst of colour to complete any look.
- Each shade in Maybelline's Lemonade Craze eyeshadow palette is infused with a fresh citrus scent for sensorial application.
- Create any eyeshadow look from day-to-night with this versatile pigmented Maybelline eyeshadow palette.







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Dare to go Nude! with Maybelline New York The Nudes Eyeshadow Palette. One Palette. Infinite Looks. Maybelline New York The Nudes Eyeshadow Palette is Maybelline New York's first collection of 12 curated shades from natural to smokey, shimmer to matte, positioned to perfectly complement each other in Duos, Trios & Quads. Why You'll Love It: Create infinite nude looks with just 1 easy to use palette! ...

Dare to Rock! Created in hues ranging from heavy metal to light quartz, Maybelline New York The Rock Nudes Eyeshadow Palette will make you rock infinite glances. The perfect palette for cool, smoky, cool neutral looks with a dangerous black stroke. ...

Get 8X more volume in the blink of an eye with Maybelline New York The Rocket Volum' Express Waterproof Mascara
- Intense Black!
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Give in to Total Temptation! New Total Temptation Eyeshadow & Highlight Palette from Maybelline New York. Beautiful, soft & delicate shades to help you create gorgeous looks from day to night! Key

Features:
- 8 gorgeously pigmented eyeshadow shades.
- 2 beautifully iridescent highlight colours.
- Easy to follow guided looks on the palette, or experiment & create your own.




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Give in to total lash temptation! New Total Temptation Mascara from Maybelline New York. For ultimate length & volume! With a creamy whipped formula enriched with coconut oil for lashes that feel softer & more conditioned & nourished. Key

Features:
- Creamy whipped formula enriched with coconut extract.
- Create addictive buildable volume & intoxicating length.
- Lashes feel nourished & conditioned.
- Maybelline's biggest bristle brush yet means you can coat your lashes again & again with no clumps.
- For longer, fuller, softer lashes.






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Give in to total lash temptation with new Total Temptation Mascara from Maybelline New York. More volume, more length, more conditioned lashes. Maybelline's first creamy whipped formula infused with coconut. What more could you want? Key

Features:
- Creamy whipped waterproof formula enriched with coconut extract.
- More volume.
- More length.
- More conditioned lashes.
- Softest bristle brush yet means you can coat your lashes again & again with no clumps for longer, fuller, softer lashes.






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Give in to total lash temptation with the new Maybelline New York Total Temptation™ Volume Mascara. For ultimate length & volume! With a creamy whipped formula enriched with coconut oil for lashes that feel softer & more conditioned & nourished. Key Features & Benefits:
- Creamy whipped formula enriched with coconut extract.
- Create addictive buildable volume & intoxicating length.
- Lashes feel nourished & conditioned.
- Maybelline's biggest bristle brush yet means you can coat your lashes again & again with no clumps.
- For longer, fuller, softer lashes.




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Flare Brush. Colossal Lashes go Feline. Discover the new Maybelline New York Volum' Express Colossal Cat Eyes Mascara for wide-eyed volume. The new Flare Brush stylises lashes to a full fan of wild volume
- it's savagely sexy! Flare out lashes for a bold Cat Eye look. Collagen enriched formula for Colossal feline volume & no clumps. Cat eye look of wide-eyed colossal volume. No clumps. Ophtamalogically tested. Suitable for sensitive eyes & contact lens wearers.
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