The Falsies® Push-Up Drama™ Washable Mascara. Cup-shaped bristles lift lashes while creamy, plumping formula gives instant volume & holds lashes in place. Dare to get the push-up effect! This creamy, plumping formula delivers instant volume & holds the curl in place while the Push Up Cup Brush scoops & lifts from root to tip. Lashes look lengthened for a dramatic eye look.