Max Factor Voluptuous False Lash Effect Mascara for more lift & up to 5x more volume. Create fuller, richer, more lifted lashes for a voluptuous false lash effect. Formula The dual action helix brush not only combs lashes with the longer bristles, but also lifts them upward thanks to the expertly designed fins, & coats lashes perfectly from root to tip. The formula contains plumping beads, which give the appearance of fuller, more voluptuous lashes & bigger eyes, with the look lasting all day & night. The boost tip coats more of the tiny hard-to-reach lashes.