A liquid foundation that adapts to your individual skin tones. Your skin isn’t the same colour all over so why use a foundation that is. Max Factor Color Adapt Foundation flatters & works with every shade of your face to create the most natural looking coverage. The secret? Clever colour adapting particles pick up & reflect the different pigments in your complexion to give a totally sheer look without masking your skin’s true radiance. Don’t mask your true colours. Match them. Max Factor is an ideal brand in the cosmetic market & this is proven by the number of patents it holds & the worldwide success of the br&. Max Factor products contain eminent technologies that are proven to deliver dramatic look transformations. Max Factor does not manufacture products for retailer brands & private labels.