Huda Beauty, the best-selling beauty brand founded by makeup artist-turned global entrepreneur Huda Kattan, is extending its highly-coveted cosmetics range to launch a second primer, inspired by the mattifying properties of a popular laxative. Known for her unconventional beauty hacks, Huda put Milk of Magnesia – a liquid laxative known for its milky, powdery formula – to the test as a primer, which inspired her to create a pre-makeup base that would mimic the oil-absorbing results. With the desire to create the ultimate must-have product for controlled shine & flawless makeup wear, Huda Beauty Matte Perfection Pre-Makeup Base was born! The perfect product for managing oil-prone skin, the Matte Perfection Pre-Makeup Base is composed of 60% water to give on-the-spot control to mattify the skin & melt-proof your makeup throughout the day. The thin, gel-like formula instantly absorbs shine while creating a smooth canvas to give foundation long-lasting wear. Infused by plant extracts to balance the skin’s natural moisture levels, this nutrient-rich primer boasts a unique blend of minerals such as magnesium, potassium & calcium to revitalize the skin & boost radiance. The oil-free formula is comfortable on the skin whilst visibly reducing the appearance of pores, fine lines & uneven skin texture. For beauty lovers with combination skin, the mattifying primer can be used alongside Huda’s first primer
- the Complexion Perfection Primer
- which was inspired by the key moisturizing ingredient found in Vagisil. Apply the Complexion Perfection Primer to areas where more hydration is needed while the Matte Perfection Pre-Makeup Base can be used in problem areas to achieve a “mewy” finish
- a look that combines matte & dewy finishes for the ultimate radiant complexion! Huda says, “I was on the hunt for the perfect unconventional makeup bases, & Milk of Magnesia was literally the best for controlling shine! It’s super powdery & milky & it held my makeup really well, so I wanted to recreate something like it but with all of the skin benefits from minerals & plant extracts. I always use it on my T-zone, around the nose, upper lip & laugh lines as that’s where I am the most oily, & it leaves my skin feeling super silky & smooth & keeps my makeup in place all day!”