There's volume, & then there's false lash volume. Powered by lash-revitalising Keratin, Pür Minerals' latest mascara innovation brings you false lash length, lift & volume straight from the tube! As Keratin & Panthenol (vitamin B5) nourish & condition lashes from root to tip, high performance ultra-light polymers deliver maximum build without clumping or weighing you down. & with the advanced application w&, getting flawless full volume lashes is easier than ever. The only trouble you'll have is convincing people they're real.