Rooted in NYC with more than 100 years of beauty expertise, Elizabeth Arden Beautiful Color Eye Shadows were developed in shades that are trend driven & in a formula that is good for your skin. The outcome: smooth, crease-free shadows that combine long-lasting colour with luxurious skin care benefits. Vitamin enriched. Oil-Free. Over the years, the most consistent requests Elizabeth Arden have heard from women seeking new eye shadows were that the colours be long-lasting, crease-free & smoothing. They also wanted a shadow that could help their eyes look better over time. Elizabeth Arden Beautiful Color Eye Shadows deliver all this & more by combining long-wearing colour with long-term skin care benefits. The crease-free formula also helps improve the appearance of signs of ageing while protecting your skin from environmental damage. Each sleek, gold & silver mirrored compact

Includes:: a sponge-tip applicator. Test results*:
- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply & comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colours glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- Over 65% said their eyes looked smoother & more youthful
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance. Beautiful new compact: Elizabeth Arden Beautiful Color Eye Shadows are encased in a new sleek, gold & silver compact with a mirror & a sponge tip applicator. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look. *US home consumer test among 110 women over 2 weeks.










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A beautifully blended eye look starts with perfectly paired colours. Elizabeth Arden Beautiful Color Eye Shadow Duos are precisely matched to work together seamlessley. Instantly smoothes & brightens the look of eyes while delivering luxurious skincare benefits. Vitamin enriched. Oil-free. How many beautiful looks can two eye shadow colours create? When the colours are as perfectly paired as these, the answer may surprise you. Elizabeth Arden Beautiful Color Eye Shadow Duos combine longwearing brilliant colour with luxurious skincare benefits. Each Duo was precisely matched to take the guesswork out of blending & delivers results women are raving about. The crease-free formula also helps improve the appearance of signs of ageing while protecting your skin from environmental damage. Each sleek, gold & silver mirrored compact

Includes:: two dual-ended applicators. You'll love that there’s a bit more of the lighter, highlighter shade so you don't run out. Test results*:
- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply & comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colours glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- Over 65% said their eyes looked smoother & more youthful
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance. Beautiful new packaging: The Elizabeth Arden Beautiful Color Eye Shadows are encased in a new sleek, gold & silver compact with a mirror & a dual ended sponge & brush. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look. *US home use consumer test among 110 women over 2 weeks.










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A spectacular breakthrough in lash technology sets the stage for triple-action performance. From the first stroke, increase volume, length & curl up to 80%* with Elizabeth Arden Beautiful Color Grand Entrance Mascara's innovative precision brush. No clumps, flakes or smudges in sight. The formula: The vitamin-rich formula locks onto lashes like a magnet for amplified volume & lift, while emollient rich olive & rice bran esters promote long, healthy looking lashes. The brush: Three rows of alternating wedge-shaped discs & conical bristles grab every lash to extend & separate with ultra high-definition while the unique push-up tip lifts & curls for an instant false-lash effect. Key ingredients:
- Lash Building Complex
- A vitamin fortified peptide complex that locks onto lashes like a magnet for volume & lift.
- Olive Esters
- An emollient-rich extract that coats & separates individual lashes, helping to condition, treat, & protect lashes for clump- & flake-free definition.
- Rice Bran Esters
- A vitamin B complex & essential fatty acid-rich extract that helps to condition lashes for an overall healthier & plumper appearance.
- Carnauba Esters
- A moisturizing extract that helps to support the appearance of longer lashes. * Based on an instrumental analysis & subject self-assessment of 31 women aged 19-45 in a US clinical study.







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Elizabeth Arden Beautiful Color Lash Enhancing Mascara fuses with care. This multi-dimensional mascara immediately volumises, lengthens & curls the appearance of lashes for an eye-opening look that lasts all day. Powered by a triple peptide complex, this clump free, flake free formula protect lashes & is clinically proven to enhance the look of lash length, density & curl with continued use.* * Based on US clinical study on 30 women over 4 weeks. 92% of women saw volumised, lifted & longer-looking lashes.** Immediate Impact:
- The unique brush coats each individual lash for a longer, fuller, high volume look.
- Lifts & separates lashes for dramatic definition.
- Supports lashes, helping to hold the curl for an eye-opening effect. Long term benefits:
- With continued use, the multi-benefit ingredient complex is proven to help support lashes natural renewal cycle so they look longer & thicker, while protecting lashes to help minimize lash loss.
- Vitamin fortified peptides rich in amino acids, moisturise, condition & increase lash elasticity for healthy looking, bold lashes.
- Won’t smudge, flake or clump.
- Removes easily with Elizabeth Arden All Gone Eye & Lip Makeup Remover.
- After 15 days women saw a 156% increase in lash curl.* * Based on a US clinical study on 30 women. Clinically, dermatologist & ophthalmologist tested.







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This great value Elizabeth Arden Beautiful Color Lip Gloss Set is worth £32 & contains:
- Elizabeth Arden Beautiful Color
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Lips can tell the most intriguing stories. Tell yours with Beautiful Color Liquid Lipstick: High intensity, moisturising liquid lip colour. With a unique flocked-tip applicator, click to release just the right amount of colour for beautiful lips. Now available in various finishes of Matte, Lacquer, Cream & Gloss. ...

This great value Elizabeth Arden Beautiful Color Mascara Gift Set is worth £39 & contains:
- Elizabeth Arden Beautiful
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This great value Elizabeth Arden Beautiful Color Mascara Set is worth over £39 &
Includes::
- Elizabeth Arden

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Drama is glamorous! Elizabeth Arden Beautiful Color Maximum Volume Mascara has a unique formula that takes your lash intensity up to the maximum with a smudge-proof formula that lasts all day long. Thicker & longer is always better, & now eve better in a duo pack. ...

Elizabeth Arden Beautiful Color Moisturizing Lipstick fused with care. Lush, luxurious colour that lasts for 12 hours*. Keep ...