Mature skin & young skin behave differently when exposed to external aggressions. As you age, skin takes longer to recover & responds more slowly. The complexion loses luminosity, facial features appear tired & wrinkles deepen. The Rejuvenating Anti-Wrinkle Concentrate immediately nourishes the skin with moisture & reduces the appearance of wrinkles. The moisturising formula helps improve the skin's ability to behave more youthfully & is enriched with L' Oreal's patented Pro-Gen TM technology. Directions for use: Apply Youth Code Concentrate daily, morning and/or evening, on thoroughly cleansed skin, particularly targeting more apparent wrinkles.