Introducing L' Oréal Elvive Extraordinary Clay Shampoo. Oil produced from the scalp can build up causing the roots to become visibly greasy, weighing down the hair.O ver-washing to combat this problem can strip the fibre leaving it dry. This results in a vicious cycle of washing. What if you could have hair that was cared for at both ends? For the first time, L’ Oréal Paris Laboratories have combined 3 refined clays to create its first re-balancing range revealing perfectly balanced hair. The secret clay for 72 hours of pure roots & hydrates ends. Benefits of L' Oréal Elvive Extraordinary Clay Shampoo: -Scalp feels deeply purified for 72 hours with freshness & light, lifted roots. -Dry hair feels hydrated right to the ends for fluid, free-flowing lengths. -Revitalises the hair with softness, shine & bounce.