Keratin Color Care Shampoo was developed to extend the vibrancy of colour-treated hair. This sodium chloride & sulfate free formula contains mild surfactants that gently remove dirt & buildup without stripping hair of its colour. Formulated with Keratin, soy & wheat proteins for lasting protection. Directions for use: Apply onto wet hair & scalp, massage into a lather & rinse thoroughly. Follow with Keratin Color Care Conditioner.