Joico I-C-E Reactor Texture Transformer is a thick elastic gel that feels like a solid gel but flows like a liquid gel. The unique texture helps to thicken fine hair & can be an excellent foundation product. Use Joico I-C-E Reactor on wet hair for light texture or on damp hair for medium hold. This subtle product keeps your style loose & movable. Break through the ordinary with I-C-E HAIR high-tech styling products, which launch your hair into a new dimension of creative expression. You determine the form, function & structure of your hair. Clean & modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers.