Gentle cleanser for colour-treated hair that increases colour longevity & reduces tonal change. Joico Color Endure Sulfate-Free Shampoo protects haircolour vibrancy up to 33% longer than a leading professional sulfate-free shampoo, & maintains over 88% of red haircolour between colour services. This exceptionally gentle daily shampoo will preserve over 86% of your haircolour after 18 washes, while adding strength, manageability, softness & shine. 4.5-5.5. ...

Gentle cleanser for colour-treated hair that increases colour longevity & reduces tonal change. Joico Color Endure Sulfate-Free Shampoo protects haircolour vibrancy up to 33% longer than a leading professional sulfate-free shampoo, & maintains over 88% of red haircolour between colour services. This exceptionally gentle daily shampoo will preserve over 86% of your haircolour after 18 washes, while adding strength, manageability, softness & shine. 4.5-5.5. ...

Joico Color Endure Sulfate-Free violet Conditioner: the second step for long lasting colour; improves hair condition that results in more vibrant, more intense & shinier hair colour. Benefits of Joico Color Endure Sulfate-Free violet Conditioner:
- Longer lasting colour with less tonal change.
- Improves hair condition that results in more vibrant, intense & shiny hair colour. Joico Color Endure Sulfate-Free violet Conditioner is recommended for:
- All colour treated hair types.
- Consumers wanting to protect the integrity & extend the longevity of their hair colour.
- Vibrant red & copper shades.




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violet shampoo that cleanses & maintains the hue of cool blonde, highlighted, bleached or grey hair. Neutralises unwanted yellow or brassy tones with a high level of violet dye. Joico Color Endure violet Sulfate-Free Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength & protect your hair from environmental & physical damage. p H 4.5-5.5. ...

This intense conditioning treatment mask replenishes moisture & seals in colour molecules. Joico Color Endure Treatment Mask improves manageability & smoothness with increased vibrant shine. Multi-spectrum defense complex prevents colour loss & tonal change. Directions for use: Apply Joico Color Endure Treatment Mask to damp hair. Leave on for 3-5 minutes. Rinse. ...

Joico Color Endure Treatment Masque is the most intense colour maintenance treatment. Significantly improves condition & colour longevity on drier, more damaged hair by 80%. Joico Color Endure Treatment Masque contains additional Hydrogenated Olive Oil & Shea Butter to condition & moisturise. p H 3.5 ...

Joico Color Endure violet Conditioner: the second step for long lasting colour; improves hair condition that results in more vibrant, more intense & shinier hair colour. Benefits of Joico Color Endure violet Conditioner:
- Longer lasting colour with less tonal change.
- Improves hair condition that results in more vibrant, intense & shiny hair colour. Joico Color Endure violet Conditioner is recommended for:
- All colour treated hair types.
- Consumers wanting to protect the integrity & extend the longevity of their hair colour.
- Vibrant red & copper shades. Please note JOICO are currently in the process of updating their packaging. Packaging of this product is subject to variation from the visual shown.




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Joico Color Endure violet Conditioner: the second step for long lasting colour; improves hair condition that results in more vibrant, more intense & shinier hair color. Benefits of Joico Color Endure violet Conditioner:
- Longer lasting colour with less tonal change.
- Improves hair condition that results in more vibrant, intense & shiny hair colour. Joico Color Endure violet Conditioner is recommended for:
- All colour treated hair types.
- Consumers wanting to protect the integrity & extend the longevity of their hair colour.
- Vibrant red & copper shades.




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Joico Color Endure violet Conditioner: the second step for long lasting colour; improves hair condition that results in more vibrant, more intense & shinier hair colour. Benefits of Joico Color Endure violet Conditioner:
- Longer lasting colour with less tonal change.
- Improves hair condition that results in more vibrant, intense & shiny hair colour. Joico Color Endure violet Conditioner is recommended for:
- All colour treated hair types.
- Consumers wanting to protect the integrity & extend the longevity of their hair colour.
- Highlighted high-lift blonde or gray hair.




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Designed to protect hair vibrancy & remove brassy tones, Color Endure violet now comes in a discovery pack
- the ideal introduction
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