Joico Color Balance Blue Shampoo Joico decided to leave brassy to the b&, & give the “ Sombré Set” (Joico new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping? Perfect choice for: Naturally dark-brunette hair with salon highlights. Here’s how: Massage into wet hair & allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use.