For sensitive & dry scalps. Joe Grooming Sensitive Shampoo was created to thoroughly cleanse all hair types while utilizing a formula free from sodium & ammonium sulfates. Coconut oil creates a gentle lather.

Features:
- Eucalyptus & Jojoba Oil.
- Exclusive Organic Blend.
- No sodium or ammonium sulfates. Benefits:
- Naturally cleansing agents that are gentle on the hair & scalp.
- Provides moisture & shine.
- Extremely gentle on the hair & scalp. Directions for use: Work a small amount of Joe Grooming Sensitive Shampoo into wet hair. Massage scalp vigorously. Rinse & follow up with Joe Grooming Daily Conditioner.







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A light, moisture rich aloe based-cream for a smooth, close shave without razor burn. Designed for sensitive skin to rough beards, Joe Grooming Shave creates an occlusive layer of moisture between your beard & the razor to eliminate razor drag, the main cause of nicks, cuts & in-grown hairs. Your face will feel smooth & moisturised.

Features:
- Lanolin.
- Benzocaine.
- Menthol. Benefits:
- Beard softener.
- Slight numbing effect for a comfortable shaving experience.
- Natural cooling effect.
- Soothes & protects skin. Directions for use: After a hot shower or while steaming, apply a fine layer of Joe Grooming Shave on area to be shaved. Using smooth, even strokes, shave in the direction of hair growth. Rinse. Moisturise.








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A light, moisture rich aloe based-cream for a smooth, close shave without razor burn. Designed for sensitive skin to rough beards, Joe Grooming Shave creates an occlusive layer of moisture between your beard & the razor to eliminate razor drag, the main cause of nicks, cuts & in-grown hairs. Your face will feel smooth & moisturised.

Features:
- Lanolin.
- Benzocaine.
- Menthol. Benefits:
- Beard softener.
- Slight numbing effect for a comfortable shaving experience.
- Natural cooling effect.
- Soothes & protects skin. Directions for use: After a hot shower or while steaming, apply a fine layer of Joe Grooming Shave on area to be shaved. Using smooth, even strokes, shave in the direction of hair growth. Rinse. Moisturise.








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For highly textured & thick hair. Provides shine & control while locking in moisture. Joe Grooming Straightening Pomade is a pliable styling product that provides copious amounts of control & shine to thicker, highly textured hair.

Features:
- Shea butter & coconut extracts.
- Safflower & rosemary.
- Gum rosen & beeswax pliability. Benefits:
- Locks out any additional moisture.
- Infuse moisture & provides shine.
- Provides superior hold. Directions for use: Work a small sized amount of Joe Grooming Straightening Pomade from palms to fingertips & apply evenly to towel dried hair. Comb or finish as usual.







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For most hair types. Provides maximum hold, control & pliability. Joe Grooming Texture Paste is a traditional matte placement product that provides excellent mouldability while keeping the hair in place. Great for shorter or highly textured styles.

Features:
- Lanolin.
- Sesame Extract.
- Highly concentrated. Benefits:
- Allow for total control & pliability.
- Natural UV inhibitor.
- Non-drying to the hair & scalp. Directions for use: Work a small amount of Joe Grooming Texture Paste into towel dried hair & style as desired.







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For medium to fine hair. Thoroughly cleanses while adding volume Joe Grooming Thickening Shampoo was created to thoroughly cleanse both the hair & the scalp while making the hair feel fuller & look thicker without causing porosity or dryness.

Features:
- Organic Barley & Hops.
- Exclusive Organic Blend.
- Gentle cleansing agents. Benefits:
- Naturally builds volume.
- Provides moisture & shine.
- Gentle on hair & scalp. Directions for use:
- Work a small amount of Joe Grooming Thickening Shampoo into wet hair. Massage scalp vigorously. Rinse & follow up with Joe Grooming Daily Conditioner.








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Deep-sea therapy for dehydrated, damaged hair. John Frieda Beach Blonde Kelp Help Deep Conditioning Masque is a high-potency, targeted repair blend with Sea Kelp & Monoi oil. Benefits:
- Cleanses thirsty, heat-damaged hair.
- Infused with energising mint.

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Create beach-tousled waves for an effortless, matte-textured style, any time of the year with the John Frieda Beach Blonde Sea Waves Sea Salt Spray. Innovatively formulated with sea salt, this formula ensures soft, natural-looking textured waves. Provides subtle volume & fullness. Infused with a delicate, ocean-fresh coconut fragrance that evokes nostalgic memories of summer vacations at the beach. ...

Minty-cool, lightweight detangler calms & smoothes dry, snarled hair. John Frieda Beach Blonde Smooth Seas Detangling Conditioner leaves hair shiny, easy to comb & style. With Omega-rich kukui. Benefits:
- Unties knots & snags.
- Infused with energising mint.

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Minty-cool, lightweight detangler calms & smoothes dry, snarled hair. John Frieda Beach Blonde Smooth Seas Detangling Conditioner leaves hair shiny, easy to comb & style. With Omega-rich kukui. Benefits:
- Unties knots & snags.
- Infused with energising mint.

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