Innova soft science formula is based on the unique vitality injection process technology which works on hair structure by injecting specific selection of ingredients. Innova provides innovative hair care. Innova colour conditioner provides long lasting colour intensity. It smoothes protects & improves comb ability. The UV filter within the conditioner prevents colour fade while amino acids penetrate & repair deep into the cortex. For normal to fine hair. Directions for use: Use daily on cleansed towel dried or dry hair. Leave for 2 minutes & rinse thoroughly.