Bumble & bumble Semisumo is an elegant pomade that is strong on shine & soft on hold with six simple ingredients (and one fantastic fragrance). Who: All hair types & texture, especially medium to coarse. Suitable for colour treated and/or chemically processed hair. When: Layer under Hair Powders to help them adhere for a matte effect, or layer over any foundation product (Styling Lotion, Thickening Hairspray, Styling Creme) for more control. Use on medium to long hair after a blow dry to calm, tame frizz & control, or smooth into an updo to add polish & definition. Use on short hair for detailing. All Bumble & bumble products are: Cruelty free.