Gentle cleansing enhances curl, combats frizz & boosts shine on curly or wavy hair.
- Part of Aveda's 4-step curl perfecting system that dramatically reduces frizz & defines curl up to 57%*.
- Wheat protein & organic aloe blend expands when hair is wet & retracts when dry to enhance curl or wave.
- Aveda Be Curly Shampoo has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange & other pure plant & flower essences. * Use of the 4-step Be Curly TM System vs. untreated hair. Organic, Sustainable, Non-Toxic, Paraben Free, No Mineral Oil. Aveda is a PETA certified cruelty-free brand; they do not test any of their products on animals.