Automatically Fashionable, As Coveted as an It-bag. As Precious as a gem. As glamorous as stilettos. Automatically Innovative On first glance, you will love the elegance of this structural case. Then you will enjoy its new gesture: Click, clack, & away you go. You look at it. You guess that it is telling you something. Its story? Rouge Automatique’s story, a small Art Deco wonder born in 1936, which was the first lipstick without a cap & with a technique requiring a single hand: What a heritage! But its secret also comes from its innovative formula: 3 objectives, 3 promises upheld Objective 1: Second-skin texture An extremely fine film in total osmosis with the skin thanks to sensory oils + waxes. Objective 2: Boosted colours A tailor-made shine with made-to-measure sheerness thanks to the Cristal Pigment, which makes it possible to obtain luminous, clear & pure colours with no white effect. Objective 3: Remarkable long-lasting hold that combines immediate comfort & lasting radiance. An exceptional shine, stay-put colour, feather-proof lipstick thanks to a complex of oil + resin. Automatically Colourful Reds, oranges, pinks, beiges!! A bouquet of shades, from the most sober to the most dazzling one. The Crystal Pigment boosts the colours which become clear & pure with no white effect, for a tailor-made shine & a made-to-measure sheerness.