Now you don't have to choose between radiance & long-wear! Max Factor Radiant Lift Foundation refreshes tired-looking skin with a natural, healthy glow that lasts all day. Natural radiance with staying power. Max Factor Radiant Lift Foundation uses hyaluronic acid to replenish & lock in moisture. This long lasting foundation, light reflecting formula & SPF30 broad spectrum protection to give you smooth coverage with a healthy, youthful glow. Max Factor Makeup Artist Tip: For areas that need more concealing, build coverage by slowly adding more product.