Only kind & gentle ingredients make it into Love Boo Baby's Top-to-toe Wash. Even the cleansing agent is derived from apples making it ultra-mild on your baby’s delicate skin. Blended with soothing oats & softening olive oil, it helps leave skin & hair silky, conditioned & moisturised. Keeping your cuties kissably clean! Love Boo Baby's Very gentle Top-to-toe Wash is 97% natural & contains some of the most luxurious goodies possible. Special ingredients include olive oil, apples & oats. They've used the teeniest amount of preservatives to protect the product from micro-spoilage once it's been opened (in other words, it protects the ingredients from germs in the atmosphere). They've also added a tiny amount of perfume to enhance the natural fragrance (the special fragrance has been developed for baby's products & doesn’t contain any of the known sensitisers that can irritate babies skin). Love Boo Baby Very Gentle Top-to-toe Wash is 97% natural & contains no parabens, sulphates, petrochemicals, synthetic colours or DEA. Please note that Love Boo are currently in the process of updating their packaging. The formulation of this product remains the same, but the packaging may vary slightly to the image shown whilst these changes take place.