Formulated for men & tested on men, this anti-ageing moisturiser is packed with high performance ingredients. It's clinically proven to reduce the number of wrinkles by up to 83% & increase hydration by up to 72% in 28 days!* Power charged with anti-oxidants & a trio of exotic oils, the result is a shine-free finish with the appearance of wrinkles visibly reduced. * Independent Clinical Trials 2006.