Color Wow One Minute Transformation Styling Cream is a one-minute styling cream transforms dry, damaged-looking texture into liquidy-smooth, shiny hair instantly. Refine texture & revive your style with just your hands, a flat brush & a nickel-size amount of Color Wow One Minute Transformation Styling Cream. Apply cream to any unruly, frizzy hair & brush through for a glossy, polished finish. This non-greasy/waxy cream adds much needed moisture & a glossy finish!